Instrument Internship
Role
Product Designer, UX Researcher
Team & Timeline
Instrument Team: Mae Beerman, Alexa Martinez, Keyoni Scott, Myself
1 Month & 2 weeks
Methods
Competitive Analysis,
Wireframing, Prototyping,
Stakeholder Interviews, Rapid Prototyping
Tools
Figma, Figjam, Whimsical,
Google Analytics, Mobbin
Our Client
Method is a forward-thinking product company known for its eco-friendly cleaning & body care solutions.
They came to Instrument because they needed an out-of-the-box solution to revamp their mobile website.
Their goals:
💡 Increase foot traffic on their site by interweaving more opportunities for leveraging data to build dynamic personalized content
💡 Creating community by highlighting Method's social & environmental initiatives
💡 Increase engagement on their website
Overview
This project was broken out into several sprints over the course of a month and some change.
I joined the project 3 weeks in and was tasked to strategize and translate stakeholder needs into low-fidelity prototypes for our UX/UI designers.
My Process
Strategy Phase
Research
Satisfying Solutions
Through…
Prototyping + Testing
+ Feedback
As a designer, I like to use a trifecta of prototyping, testing, and receiving feedback in the same time. I find it's easier to test while I'm iterating.
In the case of this project user testing was out of scope so we mostly focused on creating thought starters for Method to validate after the project. But to make sure we were on the right track we maintained open communication with the Method team.
Strategy
Challenges
Here's what we know…people enjoy Method's products and frequently shop where their merchandise is sold.
"65% of our traffic is on mobile and we need to ensure we’re developing a flawless mobile experience." -Method Team
Why Bundle?
Consumer patterns show that people frequently buy products together Ex. Shampoo + Conditioner, Body Wash + Lotion.
Method has preexisting products that would be better together.
Ex. Method Refills
Show Em What You Got
Understanding the Assignment
Through conducting stakeholder interviews and user research we discovered that the modern-day consumer craved personalization, conveniences, and an online end-to-end shopping experience. Looking at 10+ brands I was able to FigJam my ideas out, define what makes a good bundle builder, and how Method can leverage its products to increase engagement.
What makes a bundle a bundle? Any trends?
Option 1: Sets of 2
Often called a "Set"… is commonly seen with Shampoo + Conditioner Hand Lotion + Hand soap. These sets are paired based on logical products that should go together.
What do people like?
Maximum customization
Buying products in bulk i.e.. Costco moms
Deals, DEALS, DEAL$$$
Bundled products are often sold at a discount and can serve as a potential motivator to buy items.
UI Design & Layout Exploration
Using prefabricated assets made by the design team (credit to Alexa, Keyoni 💛) I was able to move and play with the layout. These screens were then used to articulate to our stakeholders the potential benefits they could have with a bundle builder experience.
Research Put Into Action
Bundle Builder Cart
Visible call to action to add products to bundle together.
Change Makers Club
To showcase Method's social impacts we added a points system to gamify users' shopping exspirence.
Swipe Left or Right 😉
Final Wireframe Screens
Screens made with Whimsical & in collaboration with Mae Beeman
add
2.2k votes
mint + rose 😌
1.8k votes
bergamot + lime 💚
1.1k votes
coconut ✨
community highlights
What's your Method? Which sent is your go to?
Community Polls
Crowd-sourced interactive polls to add a sense of community + play + surprise + delight. They also help users purchase new products that will fit their lifestyle.
Research shows that people tend to purchase things that have higher peer reviews. Products with higher votes reinforce crowd mentality and make items seem more reliable and desirable.
Feedback
Solution: Smart Data
Hearing our client's feedback we strategically added touchpoints that mimic the user's buying habits. Using the consumer's data we can track their shopping habits to up sale products. This technique is beneficial for both the company and users who crave an efficient, effortless shopping experience.
