Estoria Skincare
Listening to users
As a brand we wanted to makes sure we stood by our values to make an effective product for all customers.
By conducting user surveys and talking to a licensed esthetician we were able to find out what type of
ingredients should be put in the add-ins and base moisturizers.
Great products/ingredients: Salicylic Acid, Beta Hydroxy, Glycerin, Benzoyl Peroxide, Hyaluronic Acid, Antioxidants, Retinols, Vitamin A, Alpha Hydroxy Acid
What to avoid: Fragrance, Essential Oils, Walnut Scrubs, and soaps intended for use on the body.
Trends in skincare: Korean Skincare, Clean Beauty, Oil Cleansing
Opinion on fragrances: Should be avoided, while they aren’t guaranteed to cause irritation, they can lead to sensitivities. They aren’t regulated either.
Site built in Framer
Copyright© 2023.